Why Were Ebooks Developed Anyway?

According to the Joint Study of sections 1201 (g) of the Digital Millennium Copyright Act the book was advanced to “facilitate the robust development and world-wide expansion of electronic commerce, communications, research, development, and education in the digital age.”

In essence this document points to the fact that the book as we are seeing it today was designed as a means of deriving profit, facilitating an exchange of ideas, and providing an educational resource in an electronic environment.

The notable exception to this description is the word ‘marketing’. What many may not have considered at the time the Digital Millennium Copyright Act was written was the incredibly large opportunities for business to market their products or services utilizing ebook technology.

More and more savvy business owners are discovering that individuals are very interested in knowledge-based content. You can find books designed to assist you in maximizing online auction sales while other books may be filled with how-to information on a variety of issues including home improvement and gardening.

The possibilities are limitless, but the growth of ebooks as a marketing tool is not to be underestimated.

Some of the primary selling tools for ebooks is…

* Instant access following purchase
* Portability
* Reduced cost
* No sales tax
* Delivered by of making it universally downloadable.

Today you will find websites dedicated to ebook marketing. Interestingly many of these sites use books to market their book marketing program. I suppose this is a case … Read more

iGen Xerox- Invading the New Trend in Producing Digital Prints

Are you looking for the best printout? If yes then perhaps you can look into Xerox printing equipments. Xerox is one of the printing companies that offer the cleanest, best looking print available today. Most of us know that Xerox is the world’s leading manufacturer of copy machines, color printers, fax machines and scanners. And they continuously present new and latest models of printing machines in the market.

As a business owner you can to stand out in the market by using high-impact, full-color, personalized print ads such as brochures, fliers, invitations and catalogs among others. The new iGen Xerox printers are now invading the new trend in producing digital prints. All print outs of this iGen Xerox will much likely look very unique and different because you will have a virtual inventory of designs to pick from. You can even select colors of your choice, fonts, backgrounds and even pictures of you, your family, your office, your home, your city, or landmarks in your area.

The iGen Xerox has become synonymous with the custom-publishing world as commercial printers look to its ability to generate large print runs with minimal operator intervention. In addition, it’s been a profit generator for everything from variable data marketing to flipbooks.

Xerox is expanding its flagship iGen Xerox is a 90-page-per-minute model that has the same image quality, application flexibility and reliability as the industry-leading Xerox digital press. Requiring a lower capital investment than … Read more

Eight Trends for Internet Marketing In 2012

The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists seeing future trends is exactly what we need to do to anticipate our place in the digital universe. Today, there are many online marketing channels to suite any type of business and any size of marketing budget. Not only is the number of quality marketing channels impressive like social networking sites, email, mobile and online video but there have never been so many free and inexpensive tools that require little to no expertise available.
In 2012 the internet world will continue to dominate the marketing strategy of all small and medium business, which will focus on utilizing the various online marketing tools available. Here are the eight trending online marketing strategies in 2012:
1. Content Aggregation. With the incredible amount of content generated every 60 seconds online getting cut-through is a big challenge for the marketer and as a consumer of content, finding the important developments that make a difference is a challenge too. Content aggregation is how we try to help and you can use tools to tame the social media firehouse too.
2. Social Marketing Integration. In 2011 companies began to take social media marketing seriously and because of that we saw social media explode as a marketing tool. This year we will begin … Read more

Selling Photographs Online – Create And Profit From A Simple Digital Product

Selling photographs online is a challenging goal for any photographer, no matter what unique level of talent or ability. But, if you do have a small folio of images already and you want to ‘look at’ the options available to you, read on…

One option might be to upload a selection of your better images to stock photo libraries and micro stock image agencies. Indeed, this is a solid, long term, asset-building solution, but you may not see photo sales for some time. It could take weeks, or even months.

And, there’s no real guarantee that you’ll make sales either. Micro-stock agency images have very low returns per image, and that means making it worth your while, you really need to see high numbers of downloads (sales). However this option holds great potential.

The thing is that when we start thinking about the whole selling photographs online ‘photo business’ approach, we find that, at any given moment, we’re faced with a bewildering number of methods to promote our work. Everything from printable postcards, to calendars, down-loadable prints, e-cards, screen-savers, eBay, scrap-booking, original prints, and whole lots more…

And you could work any of these successfully to bring an income in. But, at the end of the day, a photographer still needs some ‘marketing savvy’ and understanding to really make a dent in the marketplace. Hiding your head in the sand and refusing to learn to market will not … Read more

Kindle Publishing – Why Publish your Book on Kindle?

Unless you’re Stephenie Meyer, Dan Brown, or JRR Tolkien, you won’t be able to have the same success as they did when you publish your own book. Needless to say, you’d need more than a good manuscript to impress publishers or your agent. Thankfully, technology has made it possible for authors looking to make a name for themselves to publish their content digitally. One of the proponents of digital publishing is Kindle and its Kindle Publishing Program, which allows authors to publish digital copies of their novels and essays and distribute it to the Kindle network.
While authors may find it attractive to publish their work digitally, Internet marketers should not ignore Kindle’s program, and here’s why:

1.) The age of eBooks is at hand – Authors have claimed that the arrival of eBooks is threatening the life of printed books. The question as to whether or not printed and digital books can live together is yet to be answered. Most of the technology present today, from smartphones to tablets to Kindle, has allowed users to view digital copies of their favourite books.
2.) Your books need not be as long as a traditional book – Quality content is one of the most important factors that will guarantee your eBook’s success. When you have an eBook about Internet marketing that’s only 50 pages yet packed with quality, it’s going to beat books that are 300 pages thicker that have no substance. … Read more

Digital Marketing

Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving and cost effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards.

Digital marketing involves some of the techniques of direct marketing and Internet marketing. In digital marketing traditional methods of promotions are executed digitally. It involves marketing in two forms, pull and push.

Pull digital marketing requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter by himself. Examples are websites, forums and web logs. All these require clicking on a URL in order to view the content. The content that is being displayed doesn’t have to follow any guidelines. Effort is required to only display the content on the website or forum and there is no additional cost of sending the information to the customer, but the customer has to make the extra effort of reaching to the content .The customer doesn’t have to opt-in for such kind of promotion and one message is being viewed by all and it cannot be personalized. The customers who see the content cannot be traced, although the click through rate can be considered which give details about the number of clicks the message received. This is be done by enabling the click though tracking during the campaign, which records the information.

Push digital marketing technologies requires the … Read more

Meet Digital Marketing Now

With the vast improvements on mobile technology nowadays, digital marketing is definitely trending. This concept is a bit comprehensive so I might as well elaborate on the details. First off, digital marketing also known as “push” marketing, dwells on the process wherein the marketer has to inform the user to establish a receiving of the material. This scenario is a lot different from the passive type which is referred to as “pull” marketing. Well, the latter is the other way around. Consumers are basically responsible for hunting stuff from the internet. Some sources would include blog pages or websites.

Are you getting the picture now? Mobile phone marketing or commonly known as SMS marketing is just one recognized instance. In terms of direct promotion, it is actually advancement. To make this clear, this initiative makes use of digital distribution channels in product promotion and service advertisements. By all means, it gets in touch with clients in a more suitable, and personalized manner. Further, it is very much profitable.

SMS stands for “short message service”. It is basically a medium of communication wherein short messages can be sent to a mobile phone. So I guess this information gives you another hint on the concept of SMS marketing. I think most people can be considered a little bit tech-savvy now with the fast-paced developments in our technology. So it isn’t really surprising that more than a hundred million marketing messages are sent via SMS every month. This merely … Read more

All Along the Digital Watchtower

It’s no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?
Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company’s return for a specific process or period of time. Many never think to actively monitor what a company’s competitive position is vis-à-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of “net buzz” is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.
Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it’s using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:
your direct competitors via the top tier Search Engines (Google, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)
how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)
what’s your link popularity (number of links pointing back to … Read more

The New Way to Look Good

If you need effective marketing and advertising materials, poster can be the one. Poster is a great tool to use when presenting your services to a new league or as a point of sale display on picture day. Along with your company name and contact information, the posters demonstrate the products that are available. A printing company that has poster printing service may be able to help you made your poster.

As technology evolves, posters making are also affected. Posters that are printed using the digital printing technology are termed as digital posters. As part of the innovative printing process, these printing services likely produce images with a stunning color vivid description, texts and colors that really attract the attention from any individual.

Digital posters are commonly chosen, especially for marketing requirements since they are not only quality made but are also very affordable compared to posters that have undergone traditional method of printing. Making poster can be made very easy through digital poster printing. This is another good alternative to use when you want your poster appearance to come out as highly compelling as you’ve want them to be. To immediately attract clients, it is best to make use of digital poster printing services that would fit in your requirements in poster printing jobs.

A digital poster printing is a good service for people like you who are looking for photographic quality poster prints. Usually, digital posters printing services uses four color digital … Read more

Where To Go For Digital Photo Camera Shopping

Because a digital photo camera can be an expensive item to purchase for recreational use, people take considerable steps to find out where to go digital photo camera shopping. There are local retailers that are located in mass merchandising stores, where the sales representatives only know the basic features about some of the digital photo cameras that the store sells on a regular basis.

These prospective shoppers of digital photo camera devices might decide on where to go digital photo camera shopping by seeking out the professional advice of photograph developer that is right down the street from his business location. These photographic technicians might be unable to help you.

They might be unaware of the different types of digital cameras on the market today. Their digital camera equipment is commercial sized, and not the kind that you could put in your shirt pocket or carry along in a camera bag. They might, however, be able to direct you with a local retailer that is fluent in all phases of digital camera operations.

To learn about where to go digital photo camera shopping, people will usually choose to self-educate themselves on digital cameras. They visit information websites that have online course that are free of charge, and find out all of the operating functions of a digital camera and the accessories that are available for it, before they try to find out where to go digital photo camera shopping anywhere else in … Read more

Significant Uses of Variable Data Digital Printing

Variable Data Digital Printing is also known as Personalized Publishing, Variable Information Printing and database Publishing which is employed to modify and adjust all the included documents within the run of digital printing. It is widely used by dealers or marketers that needs to adjust and custom-tailor things which contains very significant messages to each person in a marketing campaign.
Bear in mind that when using digital color printing it can print pieces of materials that are totally different from one another. Basically, it will lessen the expenses and will reduce the efforts needed in printing your materials. The printer will eventually do the printing needs that will meet your tastes.
Another use of variable data digital printing is that it customizes direct marketing as well as marketing collateral with the use of its graphics, illustrations, text and images. Variable data digital printing has varied choices for the customers to choose from so that their printing needs are met and satisfied.
Variable data digital printing is also available in full printing that is why you will not have any problem with regard your choice of color. It would just be fitted according to your needs and wants. The adjustments and modifications within the documents will surely and greatly depends on you.
With the innovations in digital printing as well as variable data digital printing, it will be a lot easier for you to meet the qualifying needs of your clients or prospect clients. … Read more

Marketing Digital Products With Resell Rights – How Do You Do This?

There are all kinds of digital products with resell rights that you can get to sell. However, marketing digital products with resell rights can be hard to do when you don’t know how to do it. One of the most important things that you can do is to educate yourself on how to market on the internet. You won’t be able to learn this in one day. Your education will be an ongoing process no matter how long you are in business. So what is the best way for you to start marketing digital products with resell rights?

First, you need to decide what type of marketing you want to do. In other words you want to find out how much of a budget you have to work with. This will help you decide whether you need to use the free marketing methods or the paid marketing methods. The free ones will take you more time to start seeing results. You will get faster results and start making money sooner if you can use some of the paid advertising methods that are available. So this is very important for you to figure out before you start marketing.

Once you know what your budget is you will be able to start marketing easier. Traffic is what you will need to make money. Let me tell you some ways that you can use to start marketing digital products with resell … Read more

Driven to Success by Digital Business Cards

For years, businesses have been using business cards to entice new customers or to keep contact with existing ones. But as society changes and technology evolves, promotional materials including business cards have become more and more high-tech. Needless to say, it is essential for every business that their advertising materials communicates effectively what is distinctive about their business and what sets them apart from their competitors.

Today, there is a better and more cost effective way of marketing your products and services – that is through digital business cards. But what exactly are these digital business cards? In essence, it is a pocket size CD-ROM roughly the same size as a typical business card that can be played in most electronic equipment that have CD drivers. With digital business cards, your customers can actually access your site, know your products and services and have up to date information with just a click of the mouse. Compared to brochures, catalogs and newsletters which need to be printed every month or every quarter to include new additions in products or services, digital business cards eliminate the need to print brochures every month. You only need to change or improve your website to accommodate new products. From the digital business card itself, customers will already be able to know whatever new products you have. Hence, handing out digital business cards can better provide your customers with better and fuller access to what you have to offer.… Read more