Have you ever looked at your own reflection in the shadows of a tiled bathroom and wondered if the red, pulsing heat in your cheeks is actually a dividend payment for a company you don’t even like?
It is a quiet, uncomfortable thought. We usually push it away by reaching for a heavy, cool ceramic jar-something labeled “CICA,” “RECOVERY,” or “BARRIER RESCUE.” We apply the thick white cream with a sense of penance, hoping it will douse the fire we started ten minutes earlier with a 12% glycolic acid serum that promised us “glass skin” but delivered something closer to a chemical burn.
Eli sat on the edge of the tub, the skin around his nose feeling like it had been lightly sanded. In his left hand was a midnight-blue bottle of “Power Peel Transformative Night Oil.” In his right, a pale green tube of “Ultra-Calm Soothing Emergency Balm.” Both felt premium. Both smelled like a laboratory’s idea of a forest.
It was only when he turned them over to check the expiration dates that he saw the tiny, sans-serif font at the very bottom of the labels. Two different brands. Two different marketing “philosophies.” One single parent company.
He was paying the same group of shareholders to break his skin