What About Film Making And The Internet?
This is a most exciting time for independent film makers. Now that the internet and digital technology have paired up, we are seeing the old way of Hollywood shifting to the new independent film makers. The emergence of this technology has paved the way to new markets and tools for the film making industry. Most significant is the fact that this development has changed the areas where the independents have had the most difficulty- development, marketing, and distribution.
Studio big-wigs have ignored the internet, treating it as a passing fad or a tool for film promotion. When Time-Warner was taken in by AOL, they understood what the impact would be. The Blair Witch Project brought this point home, the young film makers brought fame to the film with very clever web marketing. Hollywood production, marketing, and distribution have become the old way of film making, and this is causing a good bit of anxiety with the major studios.
Independent film makers who have traditionally been left out and ignored by the film making industry, are now building websites. These sites deal with the traditional ways of film making, but many of them address the problems with financing, marketing, and distribution, and suggest remedies for these problems. Independent film makers are able to directly contact potential investors with scripts and potential story ideas. They are able to pitch their ideas to the investor themselves.
There has also been an insurgence of online festivals, distributors, … Read more