As you almost certainly know, the editorial is a seasonal business — and we are about to go to the gradual season. The Workflow Cycle from the Editorial Industry: Through the summer months, not much happens. Again in Sept and that always will last through the center of Dec It picks up. Mid-December through January are pretty slow.
Then, it accumulates again in February and endures through May/early June. Ahh, the pleasures of downtime. The telephone is not ringing, your inbox is not filled with tasks to be completed, and you’ve acquired a pretty good calendar year. BUT, it’s what you do during a “lull” that can make or break your freelance income.
- Identify Your Influencers
- January (11)
- If the management order broke, that which was in the traceback
- Watch the task with the “Releases only” option examined
- Web Applications
- WordPress is easy to use
Constantly Keeping You in the Know! About Freelancing Internationally: Wondering What It’s Like? Complacency eliminates – sales, motivation, advancement – you name it! You will find things you ought to be doing during off-peak times to ensure income through the busy periods. Outlined here are three areas that you ought to be paying particular attention to before you relax during off-peak times.
1. Inventory: What services sold? Can you increase/reduce services to better meet client needs? Can/should you increase your offerings by adding complementary services? Can you add products (t-shirts, mugs, be aware pads, etc.) to increase your income? That you have some time Now, take stock of what worked well, what didn’t and what you can do about any of it. Examine prices, work systems, merchandise offerings, etc. Your time and effort you expend can truly add to your bottom line as time passes exponentially.
2. Advertising/Marketing: Unless you have a marketing budget, now could be time for you to devise one. If you do have one, then you know that it requires continuous tweaking. Now’s the perfect time to grab sales charts and find out: What ads worked? Which medium (papers, postcards, sales letters, Internet ads, etc.) produced more real sales and/or produced more leads? That which was the price per sale/lead from each medium? Which advertisement programs should you expand, cut, explore more?
What partnerships is it possible to form with like businesses? Just how much does it cost? You should also be pre-paying for as much ad space as possible. Advertising during peak periods and/or at the last minute can be costly. So, plan ahead just as much as you can. You’ll be better in a position to track your advertisements and make better financial choices than if you wait until the last minute. Your money goes further because advertisement takers are much more likely to offer discounts if you pay early — and in full.